Douglas Rushkoff has a fantastic piece on political marketing, the good stuff in Obama's brand, and the potential pitfalls and danger spots moving forward.
Those of us hoping to build communities, improve our schools, invigorate our local economies, restructure our land use, or reduce our energy dependence mustn’t equate a presidential campaign with substantive change. Obama may be a convenient conceptual placeholder for these concerns, as well as a person capable of dismantling a good amount of America’s more fascistic and militaristic infrastructure. But the only way he’ll even have the latitude to behave in a slightly more enlightened manner than his predecessors will be if we, the actual people on the ground, have chosen to live more consistently with those goals. If he’s president of a nation of fast-food-eating, bigoted, and selfish SUV drivers, he’ll prove as powerless as Cheney was malicious. And the results will be the same.
I urge you to read the entire piece here.
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