It seems if you come out and separate yourself from John Hagee's insanity, you can still pander to the base that drools over Hagee's ridiculousness. The ad has an assuredly cheesy Jack van Impe/"Left Behind" feel to it visually.
An Internet ad launched last week by the McCain presidential campaign has attracted more than one million hits by appearing to mock Barack Obama for presenting himself as a kind of prophetic figure.
The ad has also generated criticism from Democrats and religious scholars who see a hidden message linking Sen. Obama to the apocalyptic Biblical figure of the antichrist.
Religion News (RSS): McCain Web Ad Is Accused Of Linking Obama to Antichrist.
Even though without what appears to be an authentic endorsement from the McCain campaign (at least the copy I watched) it seems to be authentic. Smart use of YouTube to get viral campaign branding out in the age of Tivo.
McCain responded to criticisms of negative campaigning. "I don’t think our campaign isn’t negative in the slightest,” he said. “We think it’s got a lot of humor in it, we’re having fun and enjoying it." And I have to say I agree. The ad is a nice job of satire and parody – to many. But to many others, namely those who are of Hagee's premillenial dispensationalist view of the world, will likely find it to be utterly true and prophetic – like good ol' Dr. Jack Van Impe's "news" or the junk "theology" broadcast from Family Radio.
This is a subtlety that many Americans, especially in the "blue states" will likely miss, but a major religious contingent will assuredly not. Thus the ad serves multiple markets and will reap the benefits of viral distribution freely across the web.
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